I came across a comment on a blog where the person commenting stated that he was surprised at the amount of people that "need help telling their story." This person works at a senior executive level at a large company and has been "stunned by how hard it is for each business owner to get involved with telling their story, blogging and in general jumping into the conversation." This person also noted that "the average employee at a company just isn't equipped at telling their story."

So my question to you is why is it so hard to tell our stories as business owners? Or as PR or marketing folks of a product or service with a great story? Or as regular people with a charming or entertaining tale to tell?

I, too, have noticed that folks have a hard time articulating their stories particularly in printed words (to be shared online in the form of press releases or blog posts). I work with a wonderful marketing manager who, whenever tasked to compose a press release, struggles to come up with headline, subheadline and copy that anyone would care about. "I stare at my computer screen and have no clue what to say," she says. "It's terrible. No matter how hard I try, everything I write all sounds just so stupid."

Look ... everyone's got a story to tell. And most people in general want to hear what you have to say about your story. The catch is you have to tell it in a way that is interesting, moving or entertaining in a meaningful way that will capture someone's attention within the first nano seconds of your telling it.

Not always an easy thing to do, right? I know...

In the online space, we are all story tellers, right? We all have something to share, something to update, something to recap or detail. Those who can master the art of story telling will always find the right angle in which to tell that story from, which often depends on who they'll be telling that story to. Every audience needs a story that is crafted just for them so identifying the niche of your audience and what they care about most is critical; your story should be something that will satisfy their hunger for value, problem solving and relevance.

Just my random thoughts on yet another evening spent blogging well past midnight :)